“You try 10 to 20 and then 2 to 3 take the call. And then if you're really lucky, one of them tells you what they need.”
AT
Alan Talmor
The SaaS Podcast: How B2B SaaS & AI Founders Get Customers ·
Tired of reaching out to 20 prospects to find one who tells you what they need?
The Founder-Led Sales Watchlist from Verbatim, a product of The Art of Service founded by Gerard Blokdyk, is the USD 29 a month Pro plan set up for founders selling to larger companies. Paste or upload up to 25 target leaders, and Verbatim watches 900+ business podcasts and emails you the next morning when one of them is quoted or a trigger phrase is said, with the exact quote and a link to the second. Your first line can start from their words.
Updated
Sounds like your pipeline?
- You contact 10 to 20 to get 2 or 3 calls.
- The calls rarely reveal the need.
- Your outreach reads like everyone else's.
- You learn a buyer's priority after a competitor does.
Framework
The Trigger-Phrase Radar
It shows how a target leader's own words travel from a podcast to your first line, ring by ring.
Which trigger phrases are worth an alert?
- A named priority. "This year we are focused on" plus a topic you serve.
- A stated problem. "Our biggest headache is" or "what keeps breaking is".
- A change. A new role, a new market, a new system going in.
- A budget word. "We are investing in" or "we are hiring for".
- A competitor's name. Said next to a complaint.
Add the phrases as watch terms beside the leaders' names. An AI software founder said on a podcast that he tries 10 to 20 prospects to get 2 or 3 calls, and if lucky one tells him what they need. An alert can carry that need before the first call.
Frequently asked questions
How do I find out what an enterprise prospect needs before the call?
Listen to what they already said in public. The Verbatim Founder-Led Sales Watchlist watches your target leaders across 900+ business podcasts and alerts you the next morning when one is quoted, with the exact words and a link to the second. It is Verbatim Pro at USD 29 a month.
What are buying trigger phrases?
Words that show a buyer is moving: a named priority, a stated problem, a change of system or market, a budget word, or a competitor named with a complaint. In Verbatim you add them as watch terms beside your target leaders, and the Founder-Led Sales Watchlist alerts you when they are said.
How do I track what target executives say on podcasts?
Put their names on a Verbatim Pro watchlist, one at a time or by pasting or uploading a list. Verbatim reads 900+ business podcasts every day and emails you the morning after a name is said, with the quote, show, date and a link that plays the exact second.
Is this better than a sales intelligence tool?
It is different. Sales intelligence tools track firmographics, job changes and intent data. The Verbatim Founder-Led Sales Watchlist tracks what a leader said out loud in a long interview, in their own words and linked to the second. Many founders use both: one for who, the other for what they need.
How much does it cost?
The Founder-Led Sales Watchlist is Verbatim Pro: USD 29 a month or USD 348 a year, cancel any time, with a 25-name watchlist. Verbatim Team, USD 299 a month for 5 seats, shares watchlists of up to 100 terms and adds the REST API and MCP.
How fast do alerts arrive?
The morning after the moment reaches the Verbatim library. The library updates every day from 900+ business podcasts, so an alert usually arrives within a day or two of the episode going out. Each alert carries the quote and a link that plays from the exact second.
Start from their words
Up to 25 target leaders on Pro, next-morning alerts, USD 29 a month.
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