This American Life · Talk Me Into It
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posted her campaign announcement to LinkedIn instead of traditional political channels
“We build our channel campaign strategy... this is your gap and this is how our channels are going to cover it... here’s the playbook for the next 30, 60, 90 days”
“You can set alerts whenever say if ROAS scales beyond a certain amount at the campaign really at any campaign channel ad set level you can choose to scale or pause or cut and you can do that autonomously”
“I hit them up everywhere… email, LinkedIn, Instagram, Twitter… leave a comment on their latest tweet or LinkedIn post.”
“Most money in a political campaign goes to broadcast television commercials… not that many people watch broadcast TV anymore… people are watching their TV on streaming.”
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