Lior Posen · Built to Sell Radio · Ep 568 Walked Away From $38M, Sold to Fiverr for $91M
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Valued acquisition target based on website traffic (e.g., 100K visitors = 2X revenue potential)
“7% of potential customers buy based on just knowing how great you are, how great you are in your industry, your accolades, your degrees, your certificates.”
“It wasn't revenue. It was traffic… if we can get people's hands on computers and they walk out with a great experience.”
“The combinatorial space explodes easily into millions of potential perturbation… the real proof point is proposing new targets with a higher degree of confidence”
“They may be willing to pay two, three times what you're really worth in a financial market, because in their strategic acquisition of you, you may bring multiple X value to their enterprise.”
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