“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
♫
Said on eCommerce Australia
“It wasn't revenue. It was traffic… if we can get people's hands on computers and they walk out with a great experience.”
B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
Play from 12:26
12:26
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What was described
Measured store success by foot traffic and time-in-store rather than sales
Said nearby on the same subject
“If we ask, let's say, a great retailer like Staples to fund pen recycling in their stores as we do, for example, in Canada, we need to show them that that's going to drive more foot traffic into the store than the cost of the pen recycling”
♫
Said on Entrepreneurs on Fire
“Brand residencies… partnership vehicle… you can share the load by teaming up with a space that is really keen to drive foot traffic”
BB
Bonnie Borland
Marketing ATM ·
“Number one is what does success look like…Number two: who owns it…Number three: how do you measure it?”
CM
Chrissy Myers
Level Up Claims ·
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