“He said, “If a product’s any good, it sells itself… I’ve never seen an ad for the ZR1. They’re all sold out.”

TBPN · Jay Leno on Comedy, Supercars, and the State of Hollywood

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What was described

Notes that the ZR1 is sold out without advertising; product sells itself because of performance

Said nearby on the same subject

“I went on to, and I'm sure your audience knows about this, Meta's Ad Library... noticed that one of their top-selling products had 3/4 of the variants sold out”
LB
Leon Bart-Williams
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“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“We’re paying rent. That's our advertising... 7,000 people visit the Apple Store... we sold maybe 100 iBooks.”
♫
Said on Afford Anything | Get Smarter With Money
Growth tactic 7,000 visitors on opening day; ~100 iBooks sold Share this moment
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio

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