Max Olson · NZ Tech Podcast · AI, Engineering and the Future of Startups with Max Olson
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Pivoted from freight-boat prototypes to a digital fabrication service (instant-quote laser cutting) that charges per part shipped
“One interesting part of the experiment that we did is we did make up fake brands completely fabricated with no digital footprint, um, and sent an email about those fake brands and said, Hey, you know, check out X, Y, Z running shoe. You'll love it. And in Google personal intelligence, it did consistently recommend a fake brand.”
“‘We shed a lot of retainer clients… pivot to project-based, outcome-based, strategic projects… expert service-based businesses’”
“Cut 75% of what we offered, cut half of the people that we offered to, we got really, really good at just one thing, which is our workshops with one type of customer, which is service based”
“The average price in my market is $25 to $30 per blind. We charge between $50 and $75, sometimes $100 per unit.”
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