Sean Atkins / Dhar Mann · Creator Upload · How to Move Mountains (of cash) for Creators, feat. Dhar Mann CEO Sean Atkins
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Had a CMO give a creative brief to three creators on stage and gave them 10 minutes to produce a video, which the CMO said he would buy
10 minutes production time; 3 creators involved
“‘could we start… $100 million in conversation in the course of a year by getting them started in AdWeek… major and minor creators… sitting on stage with the CMOs…’”
“And one of the main cohorts is actually our CMO council. So a group of, you know, CMOs from some of these companies where we, you know, wine and dine them, host events, stay very close, you know, to the nose in terms of what's happening on the ground”
“A CMO gets about six months to hit the marks or otherwise they're hitting the street”
“I was talking to it for 10 minutes… it gave me a draft proposal of what this website redesign would look like… then I said ‘can you go do all that?’ and it did.”
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