“…their $100 million pledge for brands in the Creator ecosystem…”
♫
Said on Creator Upload
“‘could we start… $100 million in conversation in the course of a year by getting them started in AdWeek… major and minor creators… sitting on stage with the CMOs…’”
Sean Atkins / Dhar Mann · Creator Upload · How to Move Mountains (of cash) for Creators, feat. Dhar Mann CEO Sean Atkins
Play from 21:55
21:55
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What was described
Launched a $100 million initiative at Advertising Week to start a year-long conversation flow of brand dollars to creators by bringing creators on stage with CMOs
$100 million initiative; 27 brand logos shown a year later
Said nearby on the same subject
“The Biden White House was the first to have a creator staff to deal with them. We started doing creator stuff in the 2020 election.”
♫
Said on Channels with Peter Kafka
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
♫
Said on Marketing Operators
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
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