“When you get 2,000 views, you now run that video as an ad in a 10 mile radius of your office… the organic results give you the indication of what to actually spend money on.”
The GaryVee Audio Experience · How to Turn Views on Social Media into Customers for Your Business
Play from 10:30
10:30
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Take a viral organic video, add a banner and sales-y copy, and run it as a paid ad in a 10-mile radius around the business
10 mile radius
Said nearby on the same subject
“People thought we were taking ourselves seriously, but we knew every one of those gangsters, if they saw their name, would buy or steal 10 copies, and as a result, it paid for the print run.”
“We can put an address of a retail location or specific retail locations and say, we want to reach this customer profile within this mile radius and we can run ads.”
LM
Lindsay Mauck
Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands ·