“I hired a marching band. ... I was the leader of the marching band ... walking into the auditorium with the marching band behind me”

Profiles in Risk · Jose Cruz, President at CS9 Consulting - PIR Ep. 868

Play from 32:11
32:11

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What was described

Hired a marching band to lead the kickoff of a Chubb sales meeting, creating a memorable entrance

Said nearby on the same subject

“We’ve had to create that and have hired a director of FP&A now who sort of leads that effort for us.”
♫
Said on FP&A Unlocked
How they work Share this moment
“I went in to meet with the director… I asked, ‘who’s playing the lead?’… I said I think I should. He laughed… but I left that meeting planting a seed.”
MM
Matthew McConaughey
Build or Break ·
Why it worked Share this moment
“We were generating 100, 150 leads a day and turning those over to a sales team who would chase them”
JF
Jim Fitzgerald
Built to Sell Radio ·
How they work 100-150 leads per day Share this moment
“We made like a golden Band-Aid and we give people to that. It's like they put it on their desk as a golden Band-Aid for fixing paper cuts.”
JW
Josh Woodward
Lenny's Podcast: Product | Career | Growth ·
Why it worked Share this moment

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