“We very quickly converted over to mail order and set up a website. Well, she had a website going, but we rebuilt the website, redid all the social media”
AR
Andrea Rideout
Road 2 Retail ·
The GaryVee Audio Experience · How to Win in the New Era of Social Media
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emphasized that posting on social media is free, contrasting it with paid newspaper ads and direct mail
“We very quickly converted over to mail order and set up a website. Well, she had a website going, but we rebuilt the website, redid all the social media”
“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
“One, ads first… the next thing would be any investment that gets my patients talking about me on social media”
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