“The Electoral Commission's done some really interesting things. ... That's now being adopted across the jurisdictions. ... It's this idea of trying to stop people sharing content they're not sure about.”

“We stopped talking to people like we're in a college science class… those campaigns are doing like 5x more than they were before”

“Topic prep involves just taking a minute or two before you walk into a conversation… and you pause and think of three things that you're curious to ask in advance.”

“We launched in tandem a call it out campaign, plaster posters up everywhere with people's names… we had a surge… created an opportunity for people to safely raise concerns”

“I have this framework called pause, perceive, proceed... pause long enough to regulate my own emotions... perceive... ask ourselves some questions... then proceeding, which is, you know, having the conversation”