Antoine Dunn · Christian Business Growth Podcast · The Joy and Process of Building Your Brand with Antione Dunn
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approached strangers on the street and offered to cut their hair
“The people who are randomly assigned to talk to strangers turn out to be happier at the end of their commute than people who don't talk to strangers”
“We use the haircut. So here's a wife cutting her husband's hair. You can see both of their faces and see what they're saying as the viewer. But the two characters don't see each other's face because one is behind the other asking questions”
“Cut 75% of what we offered, cut half of the people that we offered to, we got really, really good at just one thing, which is our workshops with one type of customer, which is service based”
“When we launched the company … we could help the average business cut their expenses by about 2% per year… Today, a typical business running on ramp is able to cut their expenses by about 7.5% per year.”
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