“With sponsored ads, you can start with a dollar budget, right? Like small budgets.”
♫
Said on Ecommerce Braintrust
The Marketing Millennials · How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp
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used a small test budget to run experiments, prove results, and then scale the budget
“With sponsored ads, you can start with a dollar budget, right? Like small budgets.”
“‘If you've got a small budget, put it all in one channel… you can scale Meta ads fairly significantly before needing to add any other channels.’”
“They had us write our own budget. And then we would have a budget meeting for a half a day and argue about every line.”
“We identify a business problem… then we use journeys… to actually deliver results… it’s so much easier to then start scaling”
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