“We call it the reverse pitch athlete. Like where an entrepreneur would pitch us and then we would bring the team in and we would do the reverse pitch to them to say, hey, look, if you work with Andreessen Horowitz, not only do you get me, Ben Horowitz as your board member, but you get this entire table of...”

“We call it the reverse pitch, actually, where an entrepreneur would pitch us and then we would bring the team in and we would do the reverse pitch to them”

“We launched nationwide within five months of pitching, which is insane. And think of us, we're a team of five.”

“Let them present to the team. Let them own things. Let them own the client relationship. Let them present to the team. Let them own the customer journey, big meaty problems. Let them make decisions you'd normally make yourself.”

“Most of us don't love the idea of steering meetings, but they were essential for this project. At Forever New, the senior people were in those meetings, including the founder, asking questions and challenging the team.”