“I may lose that one deal today, but I'm going to gain so many more in the future as a result. That is, that's just good business.”
Dustin Brougham · Massive Agent Podcast · Why Being POSITIVE Is Killing Your Real Estate Business?
Play from 7:11
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What was described
tell clients the truth even if it means losing a deal today
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“Even if you say eight to 12 times a month, you post, get you two qualified leads. If you doubled that, you could get four, which means you convert one, one client per month.”
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“Illusory truth effect ... if you hear something enough times, you start to believe it, even if you've heard it before.”
“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”
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“If I were advising your husband and you offered him $40,000 or $50,000 for this whole thing cash today, I would tell him to take it because it would be a good deal for him.”
♫
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