“Building the structure and the taxonomy and actually building out the journey framework at the different levels for the teams”
NW
Neil Williams
This is Journey Management ·
Neil Williams · This is Journey Management · Landscape the garden first: Journey Management at Cathay Pacific with Neil Williams
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started with a proof-of-concept that took three months to sketch taxonomy and build the first journey in the platform
3 months
“Building the structure and the taxonomy and actually building out the journey framework at the different levels for the teams”
“I started building back in, I would say, January 2025… it took me almost like eight months building it all by myself”
“It took me three months to design it, but it's nine months until I can actually start to use it.”
“I will start by identifying maybe 20 to 50 important questions, no more, that potential customers could ask an AI platform during their buying journey.”
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