“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
♫
Said on eCommerce Australia
“We've flipped the model on that and said, hey, which products you want to advertise and what's your goal? We'll build you a plan using the AI media planning tools that we have built in the platform”
The CPG Guys · DGMN's Austin Leonard - Scaling Retail Media Across Small Town America
Play from 15:39
15:39
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
flipped in-store audio ad model to use AI media planning tools that select products, goals, stores and slots
Said nearby on the same subject
“And if you really want to save money, only shop in stores with concrete floors.”
CH
Clark Howard
The Clark Howard Podcast ·
“I follow the shopping cart rule that if you're a long-time listener or viewer, you know, when I go into a store, I don't get a shopping cart. I only shop in stores that have carts.”
CH
Clark Howard
The Clark Howard Podcast ·
“If we have three SKUs in a store and it's $100, it's $300 slotting for that one location.”
♫
Said on Road 2 Retail
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