“The compensation plan for us is you've got varying commission rates associated with the land and what's pay-as-you-go versus what's contractually committed.”

“We used to do deals that were 2-3x, now 4x is more normal even with higher rates.”

“All of the acquired companies retained their management teams and their names… each pursued a regional acquisition strategy in its own name… once the first couple of deals were done, the momentum for joining became irresistible.”

“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”

“Countdown timers are a massive big deal… look into the Deal Ends badges”