Tim Shea · Selling on Giants: The eCommerce Marketplace Podcast · Fix Fragmented eCommerce Data: The SMART Framework with Tim Shea
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
applies the SMART framework (speed, margin, attribution, retention, tier) to evaluate e-commerce brands
“The smart bidding algorithm can't really tell the difference between a 300 euro order that has a 40% margin and the 300 order that had a 10% margin”
“‘We partnered with The Block… they run their own marketplace… great for e-commerce brands to get exposure during traditional TV slots.’”
“We have passed on that cost in a very marginal manner to the customer because we understand that the mass of the buying happens in tier 2 and below.”
“Our top tier providers are over 20% net margins, right? And just getting started, we want them to at least make 10% margin on their businesses.”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.