Tim Williams · From The Soil Up Podcast · Building Resilient Farm Systems Through Biology and Better Management | Tim Williams - Ep 73
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gathers many data points on a property, then creates a strategy based on those metrics
“So I think it's really important for smaller companies to establish clear metric definitions, data ownership, decision rights, and an honest driver-based forecast and a cadence that is connecting strategy to resources.”
“Those are the three data points that we want to have for as many of our customers as possible with permission to text message, with permission to email and permission to mail.”
“It is a feel-good sales strategy where you choose the one or two ways that you want to bring in clients based on your skills, based on your personality, and based on what you actually like to do, and based on the data.”
“Celtic knot, as I like to describe it, with data enrichment, discovery, and checkout... define success metrics within those three strands, conversion rate, optimization... skyrocket”
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