Add To Cart: Australia’s eCommerce Show · How to Create Urgency in Ecommerce | #677
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add a gift-with-purchase offer to the cart
23.7% higher conversion rate
“Move your returns promise kind of up, like right clearly next to the add to cart button… one line, like free returns until January the 15th… beats a link to a policy page every single time.”
“By Thursday we onboarded Noibu, by Saturday Owl made decisions, Sunday night we launched - site speed 3 s to 1 s, add-to-carts +500%, conversion +200%”
“I follow the shopping cart rule that if you're a long-time listener or viewer, you know, when I go into a store, I don't get a shopping cart. I only shop in stores that have carts.”
“When you charge even $5 for a return label, the return rate drops by nearly 15% because people start thinking twice before clicking add to cart”
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