Cody Sanchez · BigDeal · How to Completely Change Your Life in 60 Days (Or Less)
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tracks total follower count across all social platforms and uses the surface-area principle (“the more places you have an area to touch, the more lucky you get”) to guide growth
15.8 million total followers; 3.4 million on Instagram; 2.3 million on YouTube
“We do social amplification and that is something that, that brands like because they can get more measurement and data from social amplification, you know, boosting content, you know, across other platforms”
“We are aiming to be that one-stop shop. We are aiming to invite brands to work with our creators and offer every platform where their audience lives, whether it be even a newsletter, social, we are saying you can come to us and we'll be able to help you weave that thread across all of these different touch points”
“And so what I'm looking for in this stage is that you're going to probably have more like 10 to 20 clients in a low touch environment to enable you to get these higher profits.”
“The farther you go from who reports to the CEO, the more likely you are to see the truth… the places where you're most likely to get the truth are places that CEOs have less contact with”
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