“We've done a lot of research where we'll even ask our own clients and our own prospects. Like how did you find us? What are the actual prompts that you use? And then build content and scaffold around that entire buyer's journey.”

“After your team has gone through the process once, they should continue to ask prospects and new clients how they conducted their research and to what degree AI shaped their short list.”

“One of my most favorite things for client service is just using Otter transcripts, which we may migrate to zoom, getting so many insights around what clients are asking for sentiment of clients.”

“For certain queries, they use the site parameter because they already know based on the training data that there are certain brands that actually have the highest credibility, right?”

“You've got a lot of synthetic queries that you feel you're not covering, and you feel this needs covering offline.”