“The business model is changing… from per seat, and now we're talking about usage and outcomes”

“We’re seeing usage-based pricing, hybrid contracts, and something called a credit… outdated revenue architecture can kill a great pricing idea”

“Our model is a business and like every agency's model is significantly shifting. We're fortunate that as a business, we've kind of always been outcome-based pricing anyway for the most part.”

“Online tools give overinflated price guides; agents may go along, then the market price is lower.”

“I take the asking price… subtract 40 %… that would be my offer price… train your agent to do that… submit a verbal offer”