Minnie Isaac · Startup 360 · Failing forwards: Minnie Isaac on beauty, dignity and building dewwie.com
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charged brands $800 for a post after learning from community that $50 was too low
$800, $50
“I messaged a friend who was working in marketing and she had the insider knowledge. I was quoting a brand for a post and I was thinking, oh, $50. Like $50 is a great amount of money to post a picture for surely. And this isn't public knowledge as well. So I messaged, I said, hey, Amanda, shout out Amanda.”
“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”
“If I give it $1.50 in ETH, I get back a $1 USDS stable coin… if the value falls too low, my collateral is liquidated automatically on chain.”
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
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