“I want to offer five questions that might help. They're not intended to replace formal governance or risk assessment or professional judgment. But maybe they can help us examine decisions that have become stuck.”

“Now answer five questions. What interaction, behavior, or outcomes should we track? What context makes the observation meaningful? What patterns are we trying to identify? Where would we bake the learning into our business? And what future outcome would help us evaluate whether the learning is correct?”

“It’s constantly doing A-B testing in terms of testing for conversion rates… it looks at heat map… derives decisions, acts on the decision, deploys it, tests it, gives feedback”

“One question I like to ask myself is, is this decision a one-way door decision or a two-way door decision? It's a framework that was popularized by Jeff Bezos, but has been used many times in especially the business world.”

“Shine Bright was able to organise a bus for us so that helped again that community feel because yes we've got your back we can get your children there”