“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
♫
Said on Marketing Operators
“…our deliverability is great, it's 99.9%… you have to build your brand around that for people to believe it.”
Startups For the Rest of Us · Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI
Play from 55:21
55:21
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What was described
Built a learning loop to keep spammers out and maintain 99.9% email deliverability, then tried to brand that capability to convince customers
99.9% deliverability
Said nearby on the same subject
“I sent a cold e-mail to Mike… I booked a flight out there… I sat down with him and I said… I love to learn about how you think about investing.”
♫
Said on How I Invest with David Weisburd
“Retention of customers, maintaining relationships and revenues… is usually one measure for the earn-out.”
♫
Said on Owner To Owner Podcast
“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
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