Jim Cobb · Entrepreneurs on Fire · Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb
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Advocates that brands should not try to be everywhere; instead pick the three-to-four most important communication channels for their customers
“One of the most important ways we can communicate is something called the adult to adult. And when communicating, one of the things that the adult does is it asks a lot of questions, right? Because it seeks information. And the other thing it does is it uses questions to transfer information.”
“We just picked two areas… identified the single most important action… put them on the calendar, right then and there.”
“Instead of trying to pick the right hedge fund… just own these portfolios and hold them, I would do well”
“We spend most of our time and money on the front end, trying to understand the problem that the client customer is trying to solve”
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