“The split test has now been live for, when did it go live? On the 18th, so we're like three or four days in, I should get the first wave of results on which version, the old one or this new one is performing better”

“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”

“It’s constantly doing A-B testing in terms of testing for conversion rates… it looks at heat map… derives decisions, acts on the decision, deploys it, tests it, gives feedback”

“I would rather you spend the next two weeks having 10 conversations, then spending two weeks building a beautiful website for an idea that you haven't tested.”

“If your main power drain is old expectations, write down a rule that's running your business and ask, would I choose this today? If the answer is no, break it once this week.”