“On average, our tax returns in the tier one group were about 550 a year. So when we changed our model that first year, our membership pricing went on average from 550 to 948.”

“I tell a lot of people to raise their prices because a lot of times when you raise your price, you actually start to attract a better customer.”

“Raise that price you've been avoiding.”

“‘We identified maybe like 35% that were losing money… go raise their prices, like double it’”

“If it's a little under two weeks, just raise your prices a little bit.”