“Sales is very much an engineering problem… you need to build the systems to help give you leverage and automate such that you can create a ton of capacity.”

Max Freeman, Ramp · The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Sales: Inside Ramp's Sales Playbook: How to Build a $1.7BN ARR Sales Machine with Max Freeman, SVP Sales @ Ramp

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What was described

argues that hiring engineers as founders who are not sales-savvy is okay if they are seller-friendly and provide engineering resources for the sales machine

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