“She ... is owner of this company, Therese. They're an activewear company ... licensing with about 100 teams ... tank top will run you about $70, bomber jacket about $350.”
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Said on Bloomberg Intelligence
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prices women's sports team merchandise at premium levels ($70 for tank tops, $350 for bomber jackets) while emphasizing female-focused design
$70, $350
“She ... is owner of this company, Therese. They're an activewear company ... licensing with about 100 teams ... tank top will run you about $70, bomber jacket about $350.”
“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
“We like step premiums because it gives us flexibility… there’s no point locking in a level premium for $3 million of life cover”
“They promoted it. They sold it at a premium price. They celebrated it with their employees and it spurred on more brand new innovations.”
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