In The Blink of AI with Georgie Healy · The UI Was the Moat: Mirko Gropp, GM of Digital, Data and Technology at The Living Company
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Found large-scale A/B testing of retention offers infeasible because it requires massive automation and sophistication
“The biggest mistake I made was actually not tested on an offer beforehand... there was no offer in Google, right? because we hadn't tested it”
“We rolled out company-wide Meddicc training… we took massive strides in terms of the sophistication of our motion”
“Because I tested what my service is here. It was about eight times faster than the offering for $55 from SpaceX.”
“Talking to whatever LLM you use about all the things that you do in a day and what can be automated… you can get some pretty massive impact pretty quickly”
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