Derek Vidal · Social Media Entrepreneurs · 506: October Sales Drop? + Black Friday Preparation
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run a giveaway in October (a dry time) to collect leads and grow email and phone number lists, then use that audience for Black Friday sales
“You could do a different marketing strategy that isn't reliant on you running a sale because you don't want to run like a 15% off sale in October. And then on Black Friday, you run 20% or 25% off.”
“69 checks that we run in all client accounts before Black Friday”
“I collected all their phone numbers ... I just stopped to communicate with them and share ... when can I use your software?”
“Substack is like an email list that you own. You own the audience. You can like measure open rate.”
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