“The farther you go from who reports to the CEO, the more likely you are to see the truth… the places where you're most likely to get the truth are places that CEOs have less contact with”

Nitin Nohria · The Founder Mindset with Reza Satchu · Featuring the HBR IdeaCast: HBS Legend Nitin Nohria on the Biggest Surprises CEOs Face

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What was described

Recommend CEOs spend time on the front line and with customers to get unfiltered truth

Said nearby on the same subject

“One of the most surprising things… how little time CEOs spend with the front lines and with the customers.”
♫
Said on Masters in Business
Contrarian take Share this moment
“CEOs do a six-month listening tour… travel to different plants, speak to customers, speak to mid-management, and speak to front-lines people.”
♫
Said on Masters in Business
How they work Share this moment
“We spend most of our time and money on the front end, trying to understand the problem that the client customer is trying to solve”
JC
Jim Cobb
Entrepreneurs on Fire ·
How they work Share this moment
“Some CEOs do have very trusted people… they still don't have an agenda… can be very good truth tellers around a CEO”
NN
Nitin Nohria
The Founder Mindset with Reza Satchu ·
How they work Share this moment

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