“Caples swapped the word for Now, the word fix, for the word repair, and sales doubled instantly.”
♫
Said on Under the Influence with Terry O'Reilly
“The word appointment always means ... that’s going to take a long time ... could be off-putting to some people”
Bob Gentle · Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Is 'Get In Touch' Costing You Mortgage Leads? Featuring Bob Gentle
Play from 5:07
5:07
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Swap wording like "book an appointment" for a short-chat invitation that emphasizes quick, low-commitment conversation
Said nearby on the same subject
“I’d like to invite you to become our newest client. Will you accept my invitation?”
CS
Chris Smith
Financial Advisor Success ·
“He said he issued the invitation with the words, but you might not want to go. So it's OK if you don't. And I was like, no, thank you. I don't want to go.”
♫
Said on Full-Tilt Parenting: Strategies, Insights, and Connection for Parents Raising Neurodivergent Children
“Treat the invitations on your website like you were treating a barbecue invitation and far more people will get in touch with you”
BG
Bob Gentle
Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services ·
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