“Reed had part of the company out talking to customers, doing qualitative research every month. Every month.”

The Global Leadership Podcast · Ep 223: What If You're Waiting Too Long to Decide? (with Kelly Merryman Hoogstraten)

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What was described

Had a team of about 50 people conduct qualitative customer research every month

50

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“After your team has gone through the process once, they should continue to ask prospects and new clients how they conducted their research and to what degree AI shaped their short list.”
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