“Ask your sales team to take your five largest accounts and have each relationship owner pick the one that's missing, confidence or feeling valued.”

Jim Tincher · From Stalled to Scaling · You Don't Have to Start From Scratch Anymore

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What was described

ask the sales team to take the five largest accounts, have each relationship owner identify whether confidence or feeling valued is missing, then pause relationship work until confidence is solved

Said nearby on the same subject

“Once we actually activate the teams and we first work on creating confident customers, then we bring in the relationship work. That's when it starts paying in volume.”
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