The Vergecast · The hot new thing in headphones
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purchased $40 knockoff headphones from the TikTok shop that had surprisingly good noise cancellation
$40
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
“$50,000 in one day selling like our clear protein on TikTok shop”
“He persuaded a guy who owned a shoe shop … to let Virgin use it rent-free … there were cushions, headphones, free tea … you could sit there listening to music for hours without any pressure to buy”
“In one of the case studies from Social Commerce Club, 92.43% of TikTok shop revenue was coming through affiliates.”
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