“We are through our ideal plan process, you know, obviously meeting with the family, asking great questions, figuring out what their goals are. And then we come back and we look at where they're currently sitting through a current plan analysis. And then we also model what some strategies there are that we could implement for their master plan.”

“FDA recommends sharing your protocol and statistical analysis plan before the real-world study is conducted… to ensure the analysis wasn’t cherry-picked.”

“I will have a meeting with senior leaders first… then I will spend time in the store for at least a day or two, ask the questions.”

“Most of us don't love the idea of steering meetings, but they were essential for this project. At Forever New, the senior people were in those meetings, including the founder, asking questions and challenging the team.”

“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”