“I made the conscious decision to invest in PR and so invest back in the business”

Sarah Meikle · The SME Stream · Sarah Meikle - All India Permit Tours | A new chapter: turning a passion into a business

Play from 56:36
56:36

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

made a conscious decision to invest in PR to build credibility

Said nearby on the same subject

“We made the strategic decision early on to not try and build our own chipset. So there's 2 billion plus chips being sold every single year.”
MP
Matthew Prince
TBPN ·
Why it worked 2 billion plus chips being sold every single year Share this moment
“We made the decision to go with the dual CIO model, but we're clear that we each have our own domain accountabilities… we have two major investment committees…”
OP
Ontario Teachers' Pension Plan
Capital Allocators - Inside the Institutional Investment Industry ·
Business model Share this moment
“The objective is to build genuine credibility across the wider web… contributing expertise to industry publications, obtaining relevant media coverage, generating real customer reviews, participating usefully in Reddit discussions, publishing original research, appearing in credible directories.”
♫
Said on Crescendo Agency Podcast: SEO & AI Search
How they work Share this moment
“I like getting into the business ... way, way, way before they even need me. Because I can give value for free and build credibility”
TH
Tom Hunter
FP&A Today ·
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.