Startup 360 · Failing forwards: Minnie Isaac on beauty, dignity and building dewwie.com
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publish content from over 30 authors, recruiting peers met at events or through brand campaigns
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“For most people, professional self-publishing or hybrid publishing is the way to go. Because traditional publishing is not economic for the author. You do not get a lot of money from it. But more importantly, you lose a lot of control.”
“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”
“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”
“What I could get better at is having an idea for an event and then getting a brand to just cover the cost of the event.”
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