“Scott took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern… I believed it was possible.”
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Scott Tannen Boll & Branch
How I Built This with Guy Raz ·
The Weekly Show with Jon Stewart · A Progressive Policy Prescription with Abdul El-Sayed
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Faced unprecedented campaign spending against them
Upwards of $300 million total, $70 million on the primary
“Scott took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern… I believed it was possible.”
“We have this amazing female driver that has an Instagram account. She's got like thousands of followers of a day in the life in the driver. And she's the face of the campaign”
“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”
“I'm at the airport to meet them when they get to India. Like that's my face that's waiting in the arrival school, but they can't believe it.”
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