Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Doubling a Sales Team in 2 Months Without Dropping Standards | Lauren Lynch, Cyber Sales Leader
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Ask candidates to present a 30-45 minute leadership case study (their style, learnings, plan) to cross-functional partners
“We went out and said, here's our leadership team. Here's our plan. Here's our vision. If you believe in it as much as we do, we would love to talk to you about partnering.”
“Research shows we actually learn more from other people if, instead of seeking their feedback, we ask for their advice.”
“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”
“She went out and built the practice essentially by something called Lunch and Learns… collect business cards… 10 minute presentation… build a practice from there until the point where it's self-sustaining based just on referrals.”
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