“Building a network of other trusted business advisors who are going to hear long before you hear that a business is looking for sale.”

“When you deliver a great sales experience ... their mood is ... I need to tell someone else about your business ... we have a section that drives this getting the zero cost referral”

“A fractional CMO's success is measured by hard clinical business metrics. We're talking patient acquisition cost, referral volume from specialized physicians, and brand trust scores.”

“I have actually in five years never actively marketed my business… a huge part of my business has been referrals… even casuals have given referrals to their owners”

“Jay worked in the business, hired its first employees, moved it out of the founder's house, and built trust with the seller. By closing, he knew the business better than anyone.”