Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
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Responded to an inbound retailer inquiry received via a web form, followed up for two months, sent samples, and secured placement in the retailer’s stores
“My contact form was just not set up correctly… I didn't get any inquiries… turned out my contact form was just not set up correctly.”
“And also in retailers across 10 different states on our store locator part of our website.”
“DTC is 90% of our sales. Retail is 10%. … aim for 50-50 DTC retail.”
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
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