“Verbatim

What are buyers of service businesses saying this month, in their own words?

The Service-Business Brief from Verbatim, a product of The Art of Service, is a USD 497 one-off advisory for founders, consultants, coaches, agencies and advisers who sell a defined set of offers. The Service-Business Brief matches the last 30 days of talk on 900+ podcasts to each offer: the pains it already solves, recipes that worked, new lanes, traffic recipes and a build agenda. A private link arrives within two business days.

Order the Service-Business Brief, $497 Not sure? Take the fit check

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Sounds like your firm?

a founder cut most of his offers and half his customer types to focus on one
“Cut 75% of what we offered, cut half of the people that we offered to, we got really, really good at just one thing, which is our workshops with one type of customer, which is service based”
BW
Brandon Willington
The Entrepreneur DNA ·
Why it worked Share this moment

Framework

The One-Buyer Lens

It shows a spread of offers passing through the brief's six sections and coming to one point: the offer buyers are asking for now.

The One-Buyer LensIt shows a spread of offers passing through the brief's six sections and coming to one point: the offer buyers are asking for now. Pains: what buyers said each offer solves. Recipes: delivery moves that worked, with numbers. Lanes: demand none of your offers meets yet. Traffic: how operators reached buyers like yours. Build agenda: the few moves worth making next. Your lead offer: the one to put first this quarter.the briefyour offersthe offer buyersare asking forPains: what buyers said each offer solves1Painswhat buyers said each offer solvesRecipes: delivery moves that worked, with numbers2Recipesdelivery moves that worked, with numbersLanes: demand none of your offers meets yet3Lanesdemand none of your offers meets yetTraffic: how operators reached buyers like yours4Traffichow operators reached buyers like yoursBuild agenda: the few moves worth making next5Build agendathe few moves worth making nextYour lead offer: the one to put first this quarter6Your lead offerthe one to put first this quarterThe One-Buyer LensIt shows a spread of offers passing through the brief's six sections and coming to one point: the offer buyers are asking for now. Pains: what buyers said each offer solves. Recipes: delivery moves that worked, with numbers. Lanes: demand none of your offers meets yet. Traffic: how operators reached buyers like yours. Build agenda: the few moves worth making next. Your lead offer: the one to put first this quarter.Pains: what buyers said each offer solvesPainswhat buyers said each offer solvesRecipes: delivery moves that worked, with numbersRecipesdelivery moves that worked, withnumbersLanes: demand none of your offers meets yetLanesdemand none of your offers meetsyetTraffic: how operators reached buyers like yoursTraffichow operators reached buyers likeyoursBuild agenda: the few moves worth making nextBuild agendathe few moves worth making nextYour lead offer: the one to put first this quarterYour lead offerthe one to put first this quarter
Scattered offers on the left, one focal point on the right; each ring of the lens is a section of the brief.

How do you pick the one offer to lead with this quarter?

  1. List every offer. One per line on the order form.
  2. Count the pains. Which offer did buyers describe a problem for, in their own words, this month?
  3. Check the recipes. Which offer has a delivery move with a number behind it?
  4. Look for a lane. Is there demand none of your offers meets?
  5. Lead with one. Put the offer with the most buyer evidence first, and keep the rest quiet for a quarter.

A founder said on a podcast that his business grew after he cut most of what it offered and half the customer types it served. The One-Buyer Lens shows which offer the evidence points to before you cut.

What do you receive, and when?

A private written brief, within two business days, read by a person before it is sent. It sets this month's buyer evidence against each offer you listed and ends with a short build agenda. Every quote links to the second it was said; a broken link or a wrong attribution means a refund.

Frequently asked questions

How do I know which of my services buyers want right now?

Read what buyers and operators said about the problems each service solves this month. The Verbatim Service-Business Brief, USD 497, matches 30 days of talk on 900+ podcasts to each offer you list, so you can see which one has the most buyer evidence behind it.

What is a market evidence brief for a consultancy?

It is a written brief built from what operators said out loud, matched to the consultancy's offers. The Verbatim Service-Business Brief covers pains, recipes, lanes, traffic and a build agenda, every quote linked to the second, for USD 497 within two business days.

How is this different from a market research report?

A report sizes a market. The Verbatim Service-Business Brief shows what named operators said in the last 30 days about problems your offers solve, each quote playable at the second. It costs USD 497, is read by a person before delivery, and ends with what to do next.

How much does it cost?

The Verbatim Service-Business Brief is USD 497, paid once, delivered within two business days. If a quote link is broken or an attribution is wrong, you get a refund. There is nothing to cancel.

Can I get it monthly?

Yes. The Verbatim Advisory Monthly brief is USD 297 a month, cancel any time, and repeats the same offer-by-offer reading each month. Many service firms start with the USD 497 Service-Business Brief and decide on the monthly brief after.

How are quotes verified?

Every quote in the Verbatim Service-Business Brief links to the podcast moment where it was said and plays from that second, with the speaker, show and date. A person reads the brief before it is sent, and a wrong attribution or broken link means a refund of the USD 497.

Find the offer buyers are asking for

USD 497, one brief, within two business days.

Order the Service-Business Brief

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