“Verbatim

Customer acquisition: what operators said this week

How companies are winning customers this month. The 12 strongest moments from named speakers, word for word, each playable from the second it was said. Updated .

“These are VAs you can plug in from day one to handle customer service, lead follow-up, scheduling support, and a ton more.”
BB
Brian Burton
Owned and Operated ·
Tool Share this moment
Another view · “Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…” Mauricio Cardenal on AI & Marketing for Home Service Pros · Listen
“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”
MC
Mauricio Cardinal
AI & Marketing for Home Service Pros ·
Hard number $30-$50 per lead (and a $21,000 figure mentioned) Share this moment
Another view · “Most money in a political campaign goes to broadcast television commercials… not that many people watch broadcast TV anymore… people are watching their TV on streaming.” Bradley Tusk on Prof G Markets · Listen
“It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%.”
DK
Devin Kunysz
The CPG Guys ·
Tool reduced referrals by 65% Share this moment
Another view · “If you do it in a clever way, you can solve them in an acceptable amount of time, even though theoretically it takes an exponential amount of time.” Tim Varelmann on Software Engineering Radio - the podcast for professional software developers · Listen
“We were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that.”
LG
Libby Grywe
The Efficient Advisor: Tactical Business Advice for Financial Planners ·
Growth tactic $0 marketing spend; $1.5 million annual revenue; 285 households served Share this moment
Another view · “I typically don't do it… you also need to think about your target audience… could be shipped all over the world” Elizabeth Marberry on Social Media Marketing Podcast · Listen
“I'm happy with even like 40 percent growth, you know what I mean?”
DP
Damian Primis
Unit Economics ·
Hard number 40% growth Share this moment
Another view · “Using leverage accelerates your wealth creation in ways that saving your money can't... owning the most you can safely by leveraging makes sense to me.” Michael Yardney on Property Investment & Wealth Creation Australia | The Michael Yardney Podcast · Listen
“We have a very sophisticated, very professional, user friendly, client friendly method of driving the feeling ... to help them ... motivate them to give you some referrals”
CN
Clarence Napier Strategic Consulting Experts LLC
Insurance Broker and Consultant Supporting Business Owners ·
Tool Share this moment
“‘Great. Don't do it. Do it from the Teams channel. Do it with your voice… you won't have to log it with a bunch of clicks times 10.’”
DK
Devin Kunysz
The CPG Guys ·
How they work Share this moment
“You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads.”
MC
Mauricio Cardinal
AI & Marketing for Home Service Pros ·
How they work Share this moment
“When you deliver a great sales experience ... their mood is ... I need to tell someone else about your business ... we have a section that drives this getting the zero cost referral”
CN
Clarence Napier Strategic Consulting Experts LLC
Insurance Broker and Consultant Supporting Business Owners ·
How they work Share this moment
“We just didn't spend time raising money. We just went in, find a few customers, three customers in the first month, right?”
LL
Leonard Liu
TFC Business Show ·
Hard number 3 customers in the first month Share this moment
“It would be helpful or useful for an organization to designate an AI governance lead. It effectively needs to cover various areas, IT, legal risk, HR, things like that.”
DS
Dan Sampson
Exploring Standards with Assent ·
How they work Share this moment
“Our average growth is about 6%, 6% to 7%. So we double every 10 years.”
HN
Hadley Nightingale
Geared for Growth Property Investing Podcast ·
Hard number 6-7% annual growth, double every 10 years Share this moment

Why read what was said, rather than a summary?

Summaries smooth out the specifics: the number, the caveat, the thing that went wrong. A short quote with the moment attached keeps them, and lets you hear the tone. Quotes are short extracts linked to the publisher’s episode. How we quote.