The Think Media Podcast · 557: 19 Years on YouTube, $37 Million, and My 5 Biggest Regrets
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Advised creators to focus on a single channel and revenue path rather than launching many channels
“I would defy Patrick and move more to an iPlayer led BBC and you don't need as many channels you don't need to commission as much material for those channels if you make the iPlayer the centre of everything you do”
“I've never wanted to invest in companies where I was reliant on the latest channel check… I'd rather try and understand that.”
“One of the mistakes brands make is that they try to be everywhere. They need to focus on driving their message to a few core communication channels”
“We build our channel campaign strategy... this is your gap and this is how our channels are going to cover it... here’s the playbook for the next 30, 60, 90 days”
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